Post by stephenson2 on Apr 9, 2024 4:46:12 GMT
Data collected through these ‘reactions’ will be used to personalise Facebook active users’ News Feed. People who log in, looking to have a laugh will find funny posts, and others, who prefer informative posts will get those. In the past, the Like button helped the company filter what their users liked, and what they wanted to see more of on their Home page. This is how Facebook’s News Feed algorithm works. This is done so that users do not feel the need to consult any other page to get their daily dose of friends updates.
Also, it will be used to tailor the ads that USA Email List appear on the social network pages. This represents an important and valuable analytics tools for Facebook. Having a massive audience, they will now be able to filter and show users ads that they will find interesting and worthy. This is certainly a more effective advertising strategy: touching the right target.
These two reasons have one single objective: Make users happy. Not just because Facebook is a nice and philanthropic company, but behind this, there is obviously a strategy: The more users are happy while using Facebook, the more time they will spend surfing on the social network.
And, logically, the more time they spend browsing at their Friend’s stories, pictures, or looking at some pages they find interesting, the more ads they will see on the left side of their screens. And, of course, the ultimate objective: Facebook is stacking up dollar bills.
Facebook – Strategic roadmap from Yann Gourvennec
What’s in it for brands?
Brands also get their share of advantage with this new invention. But, how is this different from the ‘traditional’ Like button for brands?
Also, it will be used to tailor the ads that USA Email List appear on the social network pages. This represents an important and valuable analytics tools for Facebook. Having a massive audience, they will now be able to filter and show users ads that they will find interesting and worthy. This is certainly a more effective advertising strategy: touching the right target.
These two reasons have one single objective: Make users happy. Not just because Facebook is a nice and philanthropic company, but behind this, there is obviously a strategy: The more users are happy while using Facebook, the more time they will spend surfing on the social network.
And, logically, the more time they spend browsing at their Friend’s stories, pictures, or looking at some pages they find interesting, the more ads they will see on the left side of their screens. And, of course, the ultimate objective: Facebook is stacking up dollar bills.
Facebook – Strategic roadmap from Yann Gourvennec
What’s in it for brands?
Brands also get their share of advantage with this new invention. But, how is this different from the ‘traditional’ Like button for brands?
